Story Selling at Creatives on Call
Imagine sitting through a presentation, complete with slides, data, and a presenter who . . . drones on and on about features and facts and tops it off with a corporate pitch. You, along with many potential clients, begin to tune out, daydream, check your phone and wonder when it will end. Yep, we’ve all been there and we’re all guilty of presenting this way.
Now think of a conversation or presentation that got you excited. What engaged you?
• Did you see yourself as the user?
• Was there a relatable story?
• Was it engaging?
The best sellers illustrate their thoughts using stories. Stories are easy for people to remember because they tap into emotions. And being moved, can move you to change. Here at Creatives On Call, we make our clients a part of the story, after all it’s about them so why shouldn’t they and their customer be at the center?
In this training you’ll learn to:
- Discover the value of storytelling.
- Explain why personas are used in presentations.
- Describe and apply the four components of a compelling story.
- Learn how to apply the power of storytelling to engage customers at an emotional level.
- Create memorable and impactful stories that your clients will embrace and retell.
- Demonstrate the ability to use storytelling to change the dynamic with decision makers.
- Develop engaging and insightful opening statements.
- Build your own customer change story to take away and develop post class.