Dr. Gregory Anderson
The best sellers illustrate their thoughts using stories. Stories are easy for people to remember because they tap into emotions. And being moved, can move you to change. Here at Creatives On Call, we make our clients a part of the story, after all it’s about them so why shouldn’t they and their customer be at the center? Learn the value of stories; how to use a story framework; apply the power of stories to engage emotions; and using story boarding to fully develop an engaging message.
Course Content
Introduction
Lesson I: StoriesStick
Lesson II: StoryPeople
Lesson III: StoryElements
Lesson IV: CustomerHero
Lesson V: Storyboard Like a Pro