StoryPeople
One of the best ways to capture attention during your presentation is to tell a story using a Persona. In this lesson you’ll learn why developing a strong persona in a story takes you on a journey, a journey that puts you in the center of the action.
What are Personas? A persona, in essence, is a character or role crafted to represent a specific individual with distinct characteristics, responsibilities, traits, goals, and challenges. These personas prove invaluable in narratives like “day in the life” stories and presentations as they boost relatability among your audience. Considering your audience is composed of real people, personas step in as relatable characters, effectively conveying emotions, experiences, and viewpoints that amplify the impact of your story. Whether it’s in presentations, marketing campaigns, or literature, personas are a versatile tool that deepens the connection between your narrative and its audience.
At Creatives On Call, you will likely work with client personas like managers, directors, and vice-presidents. These people may represent departments like: Marketing, Communications, Learning & Development, Talent Development, Leadership Development, Sales, Compliance, Human Resources, Research & Development, DE&I, Finance, Procurement, Health & Safety, Promotions, etc. Having an understanding these peoples different levels of responsibility across much different work areas, helps you build a relatable story.
People share their goals, challenges, desires, and frustrations during discovery. As you build a story to connect with your client, take extra time to create a persona that connects to their goals, challenges, desires, and frustrations. If your persona lacks these elements, your story loses strength and makes your audience ask, “Who Cares?”
Take Loni Langtree as an example. She is one of your client’s field marketing directors. Loni is responsible for developing qualified inbound deals in her territory, and she has a big number to progress this quarter.
Imagine Loni going through her typical workday:
- She’s frustrated because her team is understaffed, the team doesn’t have some required skills sets, and she’s working frantically to meet key delivery deadlines.
- She has so many campaigns and content builds going on at one time, she’s stressed because she can’t effectively manage each project.
- She’s doesn’t know if she’s effective because she can’t get the right insights on her campaigns to truly understand their ROI.
Every minute she isn’t running targeted campaigns puts her farther from her goal, and she has to make her number, so she takes time away from her kids on the weekend to try stay ahead. Always a frustration for Loni!
What does Creatives On Call do to help? Creatives On Call helps organize Loni’s campaign strategy, helps her design campaign collateral, supports the specialized skills her projects need, and keeps her programs on track with professional project management. And Creatives On Call does it faster and at a lower cost.
In this instance, you use Loni to explain how businesses succeed using Creatives On Call services to address challenges she faces every day. People relate to people, so using Loni as an example creates an emotional connection between her experiences and your client’s real-life challenges.
Take advantage of StoryPeople personas and think about using multiple ones to showcase different roles and client-employee interactions.
SUMMARY
In conversations and presentations, personas are like magic for grabbing folks’ attention and getting them into intriguing stories. These personas are like characters with their own traits, goals, and challenges. They significantly enhance relatability by effectively conveying emotions, experiences, and perspectives. Whether utilized in sales, marketing, or everyday conversation, personas make the connection between the story and the folks listening even stronger. At Creatives On Call, we meet all sorts of client personas, from managers to directors and vice-presidents, each leading with their own responsibilities. We totally get what they’re up against – their goals, challenges, dreams, and frustrations – and use that to craft stories that hit home. Creatives On Call steps in to address these challenges, offering professional cost-effective solutions. This approach, using a personas’ experiences as an example, fosters an emotional connection between the audience and their real-world challenges, demonstrating how businesses can thrive with our support. Personas elevate the storytelling experience.