EXERCISE: Build a Client Story
Select a successful Creatives On Call client who’s issue are similar to one of your current prospect. Build a client success story using the Hero, Challenge, Helper, Victory framework.
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Question 1 of 5
1. Question
Who is the Hero?
- What is the person’s name and role?
- What are their goals and aspirations?
- What is the setting they are operating in?
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This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted. -
Question 2 of 5
2. Question
What is their Challenge?
- What’s getting in the way of their goals and success?
- What tactical, consequential, and emotional pain are they experiencing?
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This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted. -
Question 3 of 5
3. Question
Who is the Helper?
- Who is the someone or what is the something that will help?
- What will be solved?
- What’s the value of the solution?
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This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted. -
Question 4 of 5
4. Question
What is the Victory the Client experiences?
- How did the solution create a great outcome?
- How did the client go from pain to gain?
- How did the solution help the Hero, their customer, their employees and/or their business?
- Define the clients emotions
- What value was realized in the end?
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This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted. -
Question 5 of 5
5. Question
– How does the success story connect to the challenges, issues, and opportunities of your current prospect? Make relevant connections between the two.
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This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Grading can be reviewed and adjusted.Grading can be reviewed and adjusted. -