EXERCISE: Story People
EXERCISE: Build a Client Persona
Take one of your accounts. Identify a person you are or will be calling on. Build a persona profile:
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Question 1 of 3
1. Question
What roles and responsibilities does this person have?
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This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
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Question 2 of 3
2. Question
What are the challenges, obstacles, and pain points typical to this role?
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Question 3 of 3
3. Question
What have you learned in discovery about this person’s goals, challenges, desires, and frustrations?
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